Playshift's Blog

How Explainer Videos Boosts Your Business

How Explainer Videos Boosts Your Business

So, you’re looking for a great piece of content to boost your online business. Have you heard about animated explainer videos? Do you know exactly what they are and how they work? Let us explain it for you:

Explainer videos are short marketing videos that effectively tell your potential customers, in about 2 minutes, about your product or service. Most of them are animated, and they’re great marketing tools which can deliver a business idea in an engaging way to any kind of target audience.


But why do most marketers use these animated marketing videos in their campaigns? Well, because (besides the initial marketing advantage) they can:

● Increase sales (they grow conversions by 20% on average).

● Make visitors stay longer on your website (from 8 seconds to 2 minutes on average).

● Drive online search visibility (online videos are more likely to appear higher in a Google search).

● Build brand trust (viewers are more likely to share content and purchase after watching an explainer video).

● Create social buzz (video is the most shared content on social media).

In addition, the use of lovable characters and engaging storytelling creates an immediate emotional bond with the viewer, building trust and empathy within your audience.

source: yumyumvideos

 

 

 

Recent Stuff

How Explainer Videos Boosts Your Business

So, you’re looking for a great piece of content to boost your online business. Have you heard about animated explainer videos? Do you know exactly what they are and how they work? Let us explain it for you: Explainer videos are short marketing videos that effectively tell your potential customers, in about 2 minutes, about your product or service. [...]

3 Reasons why start-ups need an explainer video

1. Increased Conversion Rates People are more likely to buy a product after having seen the video, this according to Internet Retailer. An example is Dropbox. Dropbox was banked on their 120-second explainer video which resulted in a10% increase in sign-ups. That’s right—the explainer video led to a 10% increase in conversions. That may not seem [...]